The Top 19 SEO Trends

SEO Factors to Monitor in 2019
December 28 Roger Montti Roger Montti /, 2018
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5 SEO Elements to Monitor in 2019
Research: The 80 Most Common E-Commerce Website Mistakes
To help away the business enterprise community we've conducted research powered by SEMrush Site Audit to find out which issues e-commerce websites are fighting most. SEMrush with Paul Lovell scanned 1300 online shops for 80 specialized and SEO issues, varying from mild nuisances to serious business-damaging errors widely.

READ THE FULL RESEARCH→
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the year in which Google introduced dramatic changes to how it ranks sites 2018 was. For instance, Google used AI for approximately 30% of search queries. The page with the most links does not rank at the top any more always. Here are the five SEO elements that I believe will be important for 2019.

Understand Structured Data
Avoid Structured Data Mistakes
Consider Podcasts for Your Marketing Agenda
Improve Content Focus
Improve Image SEO
1. Understand Structured Data
Structured data is definitely intimidating. But it’s actually easy to become familiar with how it operates. The easiest way to become familiar with it is to duplicate and paste and start working with it.

I wrote a step by step tutorial for helping those not used to structured data. It shows how the online manual for organized data is set up. Then it walks you through creating and screening your own structured data code.

Browse: 5 Easy Wins for Structured Data

2. Avoid Structured Data Mistakes
Sites have been receiving penalties for incorrect implementation of structured data. It’s feasible to make an honest mistake and get a penalty for it.

The five most common structured data mistakes to avoid:

Using inappropriate structured data
Structured data doesn’t match on-page content
Violates Google’s Suggestions for a specific data type
Violates Google’s Structured Data General Guidelines
Shortcuts and taking liberties (aka manipulative behavior)
Read: Structured Data Mistakes to Avoid

3. Consider Podcasts for Your ONLINE MARKETING STRATEGY
Podcasts are an extremely popular way to consume content. You should think about investigating if potential customers are listening to podcasts linked to your niche. And if they're then it may make sense to create a technique to reach those listeners.

A strategy could range from sponsorships, appearing on the podcast, and by promoting particular content that may be of curiosity. Podcasts are content that's consumed in a digital format. Advertising with podcasting can be considered an extension of content marketing.

Read: Podcasts POPULAR than Blogs

4. Focused Content
This is perhaps the most important part of Internet marketing for 2019. Unfocused content is one of the biggest mistakes I’ve been seeing all year for sites which have lost ranking.

Within an article I wrote about how to create better content I suggested this:

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“Web pages rank because websites connect to those pages. Websites link to those pages because those webpages solved a problem, since it scratches an itch.

Nobody linked to a web page because of its The Ultimate 19 SEO Guide keyword relevance ever.”

Read: KEY WORD RESEARCH for Content that is Focused and Ranks Better

5. Improve Your Image SEO
Images are a lot more than something to make your page pretty. Images are important for SEO. Treat them the same as you treat your title and heading components because they all interact to help the page rank better. Images can boost your ranking power by showing up in improved listings also.

Image SEO Best Practices
Use images that tell a tale
Readers achieve deeper understanding of concepts with symbols or images that illustrate your point. If the article is about adopting a pet, show cute kittens at an actual animal shelter.

If the article is approximately the failure of a ongoing firm or a process, perhaps consider a graphic of a ship about to hit a rock or a car with the tires falling off.

Communicating an idea or a genuine point quickly with a graphic can help readers understand what your article is about, which will help them decide to read it.

Illustrate Step-by-step Instructions
Consumers and Readers love step-by-step instructions. Screenshots and illustrations are super helpful and Google tends to use these kinds of images in enhanced listings. A single image that illustrates how to do something could be ranking gold.

Optimize Images
Using images that can be measured in megabytes may slow down sales and rankings. Heavy images shall contribute to higher bandwidth demands on your own server, which can cause extra costs from your web host. Heavy images can donate to slowing down the server when a crush of site visitors reach your site simultaneously.

Read: 7 Ways Images Can Boost Rankings

Bonus: CONTINUE to Date
In addition to these techniques for improving your SEO, you may wish to focus on security as well. Keeping the software that underlies the web site updated is important. Use challenging to guess passwords. Consider undertaking an audit of most alternative party add-ons and plugins to ensure they are frequently updated and well written by a company which can be trusted.